
Anyone remember when the Coca-Cola drink: Surge was available in the 90s and for a while in the early 2000s? It had a very 90s logo that came off as graffiti and hand painted, and it was delicious. It was one of my favorite drinks in the 90s. The commercials were weird with single can or bottle of Surge being set up as a prize, someone yells “SURGE” and then we see people race and compete for the drink, and it was advertised as a fully loaded citrus soda with carbos with the tagline being “Feed The Rush” and using signs of extreme sports to really make it an EXTREME drink for a 90s audience. Honestly, I think a whole fridge or cooler of Surge would make more sense for these if we were to “Feed The Rush.” About a year later, the logo changed to a more digital one that would clearly be made in a computer and for the most part, I think that one would work for a more mainstream audience, but there was a special charm about the original, and it seems Coca-Cola thought so as well since they used the old logo for the revival. The drink was made as a competitor to Pepsi’s Mountain Dew and originally created with the codename MDK (Mountain Dew Killer), and for a while, it had a following, but then was eventually discontinued in 2003. So with the revival version released, I wanted to try it again, but didn’t get the chance until recently.